Excel with Joy: F88’s Culture of Growth, Happiness, and Purpose

As a fast-growing financial services providers, F88 is powered by over 4,000 employees across more
than 800 branches – all united by one belief: People come first.

EXCEL – ENDLESS GROWTH

F88 views growth as both a skill and a mindset. The company has implemented a 3-tier competency framework that covers core, functional, and leadership capabilities. Each employee follows a personalized development plan, structured around 30-60-90-day milestones to ensure continuous progress.

To elevate learning, F88 has established strategic partnerships with leading organizations such as AWS, ACCA, and ICAEW, bringing world-class development programs directly to its people. The Learning Management System (LMS) is tailored by role and guided by smart indicators, enabling employees to access curated learning journeys that match both business needs and personal growth aspirations. 

What truly sets F88 apart is how learning becomes part of everyday life. From the internal “Boss is a Trainer” initiative to gamified learning challenges, development is embedded in how teams think, act, and grow together.

F88 embraces a “Failing Forward” mindset, where experimentation is encouraged, and mistakes are seen as stepping stones to improvement. With over 92% of staff completing their learning paths and 100% of salesforce leadership roles promoted from within, F88 is proof that when people grow, organizations soar.

REWARD THE RIGHT PROGRESS

CAT Tank programs

JOY – TRUE FULFILLMENT

At F88, joy isn’t left to chance – it’s thoughtfully built into the way people work. The company’s unique “4 No’s” culture – no dress code, no rigid hierarchy, no physical barriers, and no fixed working hours – fosters authenticity, openness, and mutual respect.

Everyday connections are made more meaningful through internal platforms like GapoWork, OpenTalk, and Thank You Notes, which keep communication real, personal, and deeply human

FREEDOM in the way we EXPERIENCE work

FREEDOM in the way we SPEAK UP

The F88-Care program puts people at the center, offering meaningful, everyday support that goes beyond the workplace. From wellness days and fitness initiatives to mental health care and “My Day” for personal recharge, employees are encouraged to take care of both body and mind. F88 also extends this care to families – with gifts for children, Tet holiday support, and educational scholarships. Through these thoughtful touchpoints, employees don’t just feel appreciated – they feel genuinely cared for, as whole individuals with lives beyond their jobs. 

PERSONAL CARE

At F88, engagement doesn’t end at the office door – it extends into the heart of the community.

CSR here isn’t a side project or outsourced responsibility – it’s lived, led, and loved by employees themselves. Initiatives like “Chuyến Xe Tử Tế,” the F88 Marathon, “Gạo Yêu Thương,” and “Green Dreams” are co-created by teams across the company and executed with genuine care. Every kilometer run, every tree planted, every gift delivered becomes part of a larger purpose – where employees don’t just contribute, they find meaning in making lives better

With 168 CSR events held across 60 provinces and over 3,000 gifts distributed by employees themselves, F88 builds pride not by telling stories - but by creating them. 

CONCLUSION

“Excel with Joy” is more than a theme - it’s a transformation. At F88, engagement is not something the company gives to employees. It’s something they create together. With over 1,600 internal promotions, 91% of employees trusting their leaders, and 87% reporting they feel both challenged and joyful at work, F88 shows that when people feel empowered, connected, and fulfilled, engagement becomes not just a metric - but a movement.

For more information, kindly contact:

Tel: (028) 62682222 - EXT.122
(+84) 908 267 759
Email: clientsolution@anphabe.com

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