BAT Vietnam is part of the British American Tobacco Group, a leading global consumer goods company. Here, the leadership team has firmly placed people at the heart of their transformation journey - pioneering initiatives that are inclusive, performance-driven, and purpose-led.
With a philosophy of building "A Better Tomorrow," BAT Vietnam is not only achieving outstanding business results but also cultivating a resilient and future-ready workforce. With a leadership team that dares to be different, leadership here is lived, not just spoken.
With the belief that purpose must be shared, BAT Vietnam created Line of Sight - an annual strategy conference for all employees. The event transforms strategic planning into a company-wide movement, where everyone understands where the business is going and how they contribute.
This is followed by Functional Line of Sight workshops, where middle managers co-develop strategies with VLT. This inclusive planning process has led to breakthrough initiatives across functions, from Finance launching 22 cost-saving projects to Operations localizing machinery conversion. In 2022, these collective efforts led BAT Vietnam to enter BAT Group’s prestigious 1M GBP Club.
Women Leadership Program
At BAT Vietnam, D&I goes far beyond gender. The leadership team has pioneered a Life Stage Framework, recognizing that inclusion means adapting to every employee’s personal and professional journey. In 2024, over 150 life-stage interviews were conducted, influencing personalized policies from global assignments to local flexibility.
With 47% female management and 100% of managers trained in “Mastering Inclusion,” D&I is part of the culture, not a campaign. Panel discussions, cultural days, and story-sharing events keep these conversations alive and meaningful.
From Learning to Leading
Learning at BAT Vietnam is not a program—it’s a platform. With “The Grid”, an AI-powered learning experience system, every employee designs their own development path. Meanwhile, the Talent Marketplace connects employees with real projects and global mentorship.
Coaching is embedded into performance cycles. Managers are trained not just to assess, but to grow. Leadership conversations are now data-backed, intentional, and individualized. From 1:1 coaching to capability assessments, everything is designed to help people thrive—not one day, but today.
BAT’s leadership understands that people can’t perform unless they feel they belong. That’s why well-being policies are among the most progressive: extended maternity/paternity leave, flexible work, care rooms for new mothers, and 20 days of leave for parents with young children.
Initiatives like Wellness Half-Day, cultural celebrations, and “Happy Fridays” reflect a deep commitment to creating joy and recovery at work. The result? 89% favorability in D&I, and industry-leading engagement scores.
At BAT Vietnam, leadership is human. Whether through karaoke, factory walks, or sponsoring sustainable livelihood
projects, the leadership team breaks down walls between “leader” and “employee”. With quarterly townhalls like
Watzup, everyone has a voice. With performance reviews that reward both business and people result, everyone
knows what matters. This leadership is not abstract. It’s visible. It’s vulnerable. And it works.
Leaders at BAT Vietnam - not just with vision, but with presence
“Tomorrow Can’t Wait” - At BAT Vietnam, leadership is no longer a destination, it’s a daily decision. Through clarity, courage, and care, the leadership team has created more than business success - they’ve created belief. And in doing so, they’ve built not just a company, but a culture where people grow into who they’re meant to be.
Daniel Hsu, our General Manager was also recognized as a Future Leader in the Empower Role Model Lists supported by YouTube and curated by INvolvePeople. This global recognition celebrates his dedication to building an inclusive, high-performing workplace.
Daniel champions a coaching culture and drives DEI efforts that have elevated female representation, strengthened #TrulyInclusive, and fostered #EmpoweredThroughTrust. Under his leadership, BAT Vietnam has implemented policies like flexible work, enhanced parental leave,
and well-being programs — all contributing to strong engagement and community impact. As a committed advocate, he also sponsors initiatives that promote women’s economic empowerment and sustainable livelihoods for local farmers.
Tel: (028) 62682222 - EXT.122
(+84) 908 267 759
Email: clientsolution@anphabe.com
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