Viettel, a leading telecommunications company in Vietnam and the regions, has successfully navigated the challenges of Industry 4.0 by employing innovative strategies in Talent Acquisition and Reward & Recognition programs.
Undeterred by resource depletion and a highly competitive market, Viettel has implemented sufficient solutions, including Employer Branding, Employee Referral Programs, Proactive Pipeline Building, and Talent Scouting. These initiatives have not only attracted top talent but also ensured the retention of key senior professionals.
Employer Branding: Differentiating in a Competitive Market
Viettel has been carrying out a well-designed employer branding strategy that sets them apart from competitors. Through surveys, interviews with C-suite executives, and feedback from employees, Viettel has curated three Employee Value Propositions aligned with its positioning and promises. The company showcases inspiring stories of growth and career development through various online channels:
Additionally, Viettel has expanded its offline presence by organizing large-scale tech events, increasing brand recognition, and bridging the resource depletion gap.
Viettel encourages its current employees to advocate and refer new talent through an attractive Employee Referral Program. In 2022 alone, the program proved to be highly successful, with 45% of candidates introduced through referrals and an impressive 70% conversion rate of referred candidates.
To address the shortage of talent, Viettel organizes annual IT recruitment programs and runs the Viettel Digital Talent Program. Through these initiatives, Viettel scouts outstanding students and offers them intensive training in new technology fields.
The program's success is evident in the high retention rate of program participants, with many signing up as full-time employees after completion. Viettel also proactively engages with potential candidates by hosting and participating in various events, such as Tech-talks and competitions.
Viettel understands the importance of maintaining its position as a digital pioneer. To achieve this, the company actively engages with specialized communities, hosts tech talks, and invites experts to join projects.
Participate in global-scale conferences & events: converting talents to Viettel
Own & moderate specialised groups (Big Data, Cloud)
Host tech talks for employees & aspiring talents
By owning and moderating specialized groups, Viettel fosters active communities with thousands of members, enhancing its network and attracting aspiring talents. These tech sharing initiatives for both employees and aspiring talents have established Viettel as a dominant force in the industry.
Viettel Stars
Viettel tackles the challenges of a competitive market, limited budget, internal balance, and diverse talent expectations by offering a range of Rewards & Recognition programs. Among which Viettel DX Excellence and Viettel Future Leader are the leading solutions, focusing on giving special rewards via scholarship funds to compensate and retain high performers and key talents, allowing them to grow and improve their skills.
Besides which, financial incentives, performance-based bonuses, and increased base pay are catered to different business units and fields. Regular recognition programs, such as Idea Initiative and Viettel Stars, acknowledge outstanding contributions, fostering a culture of innovation and excellence. and care.
Viettel's efforts have yielded exceptional results. The company has recruited over 1,000 talented individuals from leading domestic and international universities, with 85% talents employed from high-ranking tech and economics institutions.
The turnover rate at Viettel remains significantly lower than the market average, also reflecting the progress of their efforts in retaining key talents.
By prioritizing Rewards and Recognition, Viettel has created a supportive and engaging work environment that attracts top talent and enables the company to thrive in the era of Industry 4.0.
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