Orient Commercial Joint Stock Bank (OCB) was established on 10/06/1996. After 27 years of operation and development, OCB has become one of the top private banks in Vietnam with 240 business branches and more than 6000 employees spread across all regions.
Setting out to become the Top 5 private joint-stock commercial banks by 2025, it is crucial for OCB to attract and retain the right talent in this highly competitive industry.
In the journey to achieve this goal, OCB has adopted principal strategies to attract, and retain high-performing employees, leveraging Employer Branding development to drive home OCB’s distinctive signature amongst both businesses and talent competition.
The first step of building a sustainable employer brand is to constantly apprehend its perception across a holistic span of work environment, leadership, organization culture and rewards and recognition. OCB has continuously conducted surveys in various forms with diverse profiles of candidates, employees and employees who has retired, collecting evaluation and feedback to improve the bank’s working environment, thereby maintaining a healthy turnover rate over years.
OCB focuses on developing a diverse recruitment ecosystem through interactive social media to approach candidates, thereby spreading corporate culture.
Centered around three pillars: “I understand, I do, I become”, OCB has inspired and driven the potential of employees to help them upgrade their skills, increase engagement with the workplace and advance their career.
OCB decided to expand its recruitment network to offer career opportunities for talent across various provinces. Additionally, recruitment activities are also tailored to meet the interests of different target groups.
Strategic partnerships with universities to approach young talents who are interested in banking and finance
Targeted programs for experienced professionals who have worked in or outside the Banking and Finance industry
OCB wants to ensure that the application process is simple and accessible for all candidates. By applying technology in HR process, the bank has demonstrated its professionalism and ensured good candidate experience during recruitment journey.
OCB focuses on workforce development not only displayed in talent acquisition, but also in fostering a culture of creativity, breakthrough and passion to retain talent. Through various internal programs, OCB Team aims to promote diversity and inspire employees to excel and shine in their career.
The collective efforts of OCB’s Board of Directors and staff have strengthened the bank’s Employer Branding and increased recruitment quality despite the impact of global economic crisis. As a result, OCB has achieved impressive business results, at the same time improved internal turnover rate, enhanced culture and built strong Employer Brand positioning amongst the future generation of talent.
Tel: (028) 62682222 - EXT.122
(+84) 908 267 759
Email: clientsolution@anphabe.com
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