Amway Vietnam, a subsidiary of Amway Corporation operating in Vietnam since 2008, has been growing sustainably & becoming one of the most successful and reputable direct selling companies in Vietnam.

Amway Vietnam Leadership Team is a local diverse and collaborative team, who together lead and drive Amway Vietnam’s transformation to achieve business sustainable growth successes and unleash Amway’s people full potential.

In the three years period of 2019 – 2022, on top of macro challenges that could create headwinds for all business such as Covid and rising inflation Amway Vietnam also has to cope with the increasing strict regulations on business operations and the yet-to-improve reputation of MLM industry. Despite such impediments, Amway Vietnam Leadership Team has been resiliently turned around and successfully driven business growth:
Nearly Doubled Amway Vietnam's Sales Revenues from 60 milion USD (2019) to 110 million USD (2022).
- Business Growth Rate increasing from 7,4% (2019) to 25% (2022)
- Market Share in Vietnam MLM industry improved from 15% (2019) to 20% (2022)

Remarkaly, in 2022 Amway Vietnam has surpassed more than 100 markets globally to be recognized as top 10 markets with the highest business growth rate.

These outstanding results mark the relentless efforts of Amway Leadership team to transform the organization across aspects, from vision to business strategies as well as culture and talent pipeline.

Vision Transformation

Helping People Live Better Lives -> Helping People Live Better & Healthier Lives

Top 3 Strategic Transformation Focuses

Business Transformation

Culture Transformation

Talent Pipeline Transformation

BUSINESS TRANSFORMATION 

Transform Product Portfolios & Solutions by offering a designed product portfolio for targeted segments, and provides health and wellness product solutions. Amway’s dedication has been successfully recognized by ABOs, resulting in sustained double-digit business growth over the years.

For 15 years, Amway Vietnam proudly made brands like Nutrilite and Artistry the top choice for consumers in health and beauty care.

Transform ABO’s business building model from traditional Direct Selling offline model to both Offline and Online communities, which help ABOs connect with and selling products to new customers, as well as strengthen customer’s loyalty via Social Commerce and Communities.

* ABO: Amway Business Owner 

Transform Digital Eco-systems & eCommerce Platforms to help ABOs attract, connect and retain happy loyal customers in an easier, quicker and more effective way. To do that, Amway strongly invested in digital technology platforms to increase competitiveness and steer our business towards sustainable development.

- E-Commerce: A native website of Amway Vietnam featuring comprehensive catalog of
products, which are organized into categories for easy browsing, allowing customers to add items to their shopping cart, and place order.
- Mobile Applications & Social Media: Amway has proactively developed several mobile applications that provide customers & ABOs with convenient and user-friendly tools for managing their businesses and easily accessing Amway's products and services. 

Transform ABOs & Customers Experience at Amway Physical Presence with new model features which place great emphasis on service quality, continuing to invest in shopping experiences to create a modern and customer-friendly retail space.

Can Tho Amway "Supermarket" Center

HCMC Amway "Supermarket" Center

CULTURE TRANSFORMATION

To enable business success and double-digit growth, Amway continues to transform Growth Mindset Culture into one that is intensely passionate about ABOs & Customer success, focusing on learning and growing every day, and leading with love and humanity.

New Competency Model

Transform Growth Mindset Culture

Transform Leadership Behaviors

Flexible & Agile Leadership

Inspiring, coaching and encouraging

Leading by example, building trust by transparent

Empowering

Encouraging teamwork with commitment

TALENT PIPELINE TRANSFORMATION

Amway Vietnam inspires, encourages and gives people opportunities to unleash their full potential, nurturing talent through talent pipeline development & succession programs in order to support company’s business growth & transformation.

Amway Vietnam’s Leadership Team has deployed suitable programs with clear roadmap for each individual's capacity and position.

- Emerging Leaders Program | Emerging Talents who require leadership development
- Top Talents Program | High Potential Talents 

For more information, kindly contact:

Tel: (028) 62682222 - EXT.122
(+84) 908 267 759
Email: clientsolution@anphabe.com

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