Acecook Vietnam, a leading manufacturer of foodstuffs in Vietnam, has successfully leveraging its employee engagement to overcome challenges, drive growth and ensure long-term success.
In light of emerging labor market trends and intensified competition in the FMCG industry, Acecook Vietnam must solve the urging issues in retaining valuable talent and remaining appealing to prospective hires.
To tackle these issues, Acecook Vietnam has implemented innovative strategies centered around their core values of "HAPPY EMPLOYEE - HAPPY CUSTOMER – HAPPY SOCIETY". These endeavors have not only enhanced internal understanding and collaboration but also garnered multiple accolades and positively influenced the company's overall performance.
Acecook initiated several measures to bridge the generation gap and address employee expectations. Management took proactive steps to understand multi-generational employees by engaging in regular conversations and workplace dialogues.
The company encouraged open communication through hotlines and private e-mails, allowing employees to voice their concerns and suggestions.
Acecook invested in training programs and fostered a learning culture to improve communication with younger generation and attract young talents. They offered continuous learning opportunities such as:
“Gen Z understand Acecook”: “Acecook factory tour” for students
Training: Training for Managers
ACECOOK understand Gen Z’s Expectations
“Any-Gen always need a motivation”
“Multi-Gen & Acecook, understand each other” - Connecting by meaningful playgrounds
Love letter from Chairman
Using many Tools in internal communication
Acecook transformed challenges into opportunities through an internal rotation policy aimed at promoting innovation and development. The company's HR department facilitated the internal recruiting process to ensure all employees were aware of this policy.
The implementation of the Competency System (AiHr) assessed employees' capacities and built tailored training roadmaps for each position, reducing apprehension about adapting to new roles. This approach encourages self-learning and maximizes personal adaptability to new challenges.
The Internship ACJ Program offers employees the chance to work in Japan, promoting cultural exchange and enriching experiences. Upon their return to Vietnam, these employees would receive better opportunities for advancement within the company.
Acecook tackled language barriers by first recruiting professional translators for business meetings and ensuring bilingual understanding throughout departments.
The company also developed a multilingual website and encourage employees to learn Japanese by increasing learning allowances and providing internal learning course.
Study Japanese with Juki-chan Program
Programs such as the "Japan Culture Festival" are organized to foster an environment of cultural exchange and further enhance understanding and connection between Japanese and Vietnamese cultures.
Acecook demonstrates CARE for its employees through various programs:
The health care program, equipped with AED machines, ensures immediate assistance in emergencies. The Labor Union care provides substantial financial support and over 20 benefits for employees annually.
Acecook Vietnam's efforts in building trust and fostering employee growth have yielded significant rewards. The company has proudly maintained a strike-free history during its 30-year establishment and exhibited continuous development even in challenging times.
With an average annual revenue growth of 16%, Acecook Vietnam's multi-generational workforce has placed their trust in the company's commitment to sustainable development, nurturing long-term engagement.
In conclusion, Acecook Vietnam's success lies in their commitment to understanding and engaging their diverse workforce. By building an environment of trust, investing in employee development, and fostering a culture of caring, Acecook has emerged as an employer of choice in the highly competitive FMCG industry.
Tel: (028) 62682222 - EXT.122
(+84) 908 267 759
Email: clientsolution@anphabe.com
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