BAT Vietnam - Learning Development - Workplace Wellbeing 2023

BAT started its operations in Vietnam in October 1994 and has been one of the leading international companies in FMCG industry. Offering a portfolio of eight brands for Vietnamese consumers, BAT holds a robust market position in the Vietnam market. Workplace Wellbeing & Learning Development are 2 key focus areas that reflect how BAT values its employees.

Holistic Employee Wellbeing Strategy

FlexWork Program - A “Must-Have” & no longer “Nice-to-Have”

Workplace Analytics

Meeting Effectiveness

Max 3 Hours for Meetings
Prioritizing Meetings with clear Agenda
Result: 63% Less Time Spent on ineffective meetings

Company-Wide No Meeting Day

Monthly No Meeting Day blocked at the beginning of the year
People are encouraged not to book meetings on this day, and instead spend on deep work/personal life

Focus Hours & Core Work Hours

Time blocking - Focus Time & Core work hours
Leadership team to set the tone

Manager 1:1

Promoting a culture of timely LM 1-1 Catch up

Employee Assistance Program

Holistic & Impactful Talent development

BAT’s strategy aims to build and elevate future-fit talent by focusing on enhancing employees’ functional and leadership capabilities. The company pulls this off by providing the right job experiences and opportunities to learn from others, especially through targeted learning and development portfolio across all grades, which helps employees realize their full potential and apply it to their work.

Leadership Capabilities and Functional Competency frameworks are the foundation of BAT's talent development portfolio.

Staying ahead of the digitalization and learner-led trend, BAT has created an internal digital learning platform powered by AI, to connect its learning partners as well as internal and external sources for learning.

Agile learning with the GRID - The backbone of our learning ecosystem

Mentoring and coaching are essential for developing leaders at all levels as well as sharing knowledge and creating better business solutions at BAT. While providing the key senior managers with external executive coaching, BAT also arranges for them mentors from Vietnam Leadership Team in form of both 1-1 and quarterly group mentoring sessions with more senior leaders.

Results - From employee’s voice

Talent Development achieved outstanding outcomes in 2021, as evidenced by the employee’s Your Voice Survey, achieved 78% favourable score (vs. 62% of Global FMCG norms) and expect even better result in 2023. Flexibility & Wellbeing also received high praise, with 93% of employees saying they benefited from Flex Work program. Talent Retention was another success story, with 98% of key talent staying year-on-year (vs a target of 90%).

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For more information, kindly contact:

Tel: (028) 62682222 - EXT.122
(+84) 908 267 759
Email: clientsolution@anphabe.com